Digital Marketing Specialist (Singapore)
Department: Global Marketing
Location: Asia Pacific
To reinvent an industry, you have to build the best team. Join Formlabs if you want to bring groundbreaking professional 3D printers to the desktop of every designer, engineer, researcher, and artist in the world.
The Formlabs marketing team in Singapore is responsible for building brand awareness and driving interest in Formlabs’ products across APAC (excluding Japan and China). A key part of this is driving demand for and with our reseller partners across this region. We are looking for someone to join our team in Singapore to run the digital marketing campaigns and manage the digital marketing infrastructure for the APAC region to help achieve the regional business goals.
- Work closely with HQ to execute paid marketing campaigns in APAC. This includes supporting the overall campaign creation, responsible for regional implementation, adjusting messaging to account for different geographical audiences, tracking performance and iteration.
- Cross-collaboration with other teams to drive success for Formlabs products across a diverse region
- Find new cost effective methods to generate both brand awareness and new leads
- Act as the primary APAC point of contact of our marketing automation platform, Marketo and SalesForce. Managing all aspects of database segmentation, nurture flows, and lead lifecycle.
- Responsible for regional website content updates via our CMS platform
- Coordinate with the border marketing team to align on global announcements, initiatives and product launches
- Able to effectively manage digital channels, platforms and systems.
- Data driven decision maker
- Organized, effective communicator
- Versatile with solid project management skills - able to juggle multiple projects simultaneously
- Creative, able identify opportunities and develop new campaigns to address them
- Strong knowledge of the online B2B sales funnel
- Familiarity with key APAC markets
- Knowledge of systems and integrations (Marketo, SFDC, Segment, Zapier, GTM, Google Analytics)
- Korean language skills
We build amazing things. Come join us!
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Even if you don't check every box, but see yourself contributing, please apply. Help us build an inclusive community that will change the face of 3D printing.
To all recruitment agencies: Formlabs does not accept agency resumes. Please do not forward resumes to our jobs alias, Formlabs employees or any other company location. Formlabs is not responsible for any fees related to unsolicited resumes. Unsolicited resumes received will be considered our property and will be processed accordingly.