Technical Marketer

Department: Global Marketing
Location: Somerville, MA

If you love making things, and love geeking Technical Marketer. Be the one who dives deep and pushes the envelope on what our products can do, AND communicates that in innovative and creative ways. The Technical Marketer operates at the intersection of our marketing, sales, engineering, and product functions - blending all the requirements and efforts across these teams together into a cohesive, strategy, plan, and ultimately cool content, experiences, and impact to the customer.

The Job:

Design and execute innovative, data-driven marketing initiatives that effectively showcase 3D printing solutions and applications
Develop comprehensive technical content, including case studies, product descriptions, and whitepapers, tailored to both technical and non-technical audiences.
Analyze campaign performance to identify trends, optimize ROI, and uncover growth opportunities within industrial and consumer 3D printing markets.
Coordinate with product, engineering, and creative teams to align on campaign goals and craft compelling marketing strategies.
Develop and oversee the creation of landing pages, ensuring a seamless user experience while capturing qualified leads.
Manage cross-channel campaigns, including SEO, SEM, email marketing, and social media, tailored to the 3D printing ecosystem.
Implement robust analytics systems to monitor campaign performance, growth metrics, and market trends.
Conceptualize and execute cool content that really brings the “pop” to 3D printing as a solution

You:

Proven experience in creating and managing successful marketing campaigns in technical or innovation-driven industries.
Deep understanding of 3D printing or adjacent technologies, applications, and emerging market trends.
Expertise in marketing channels such as SEO, PPC, social media, and email marketing, with a proven track record of driving measurable results.
Proficient in analytics platforms like Google Analytics, Mixpanel, or Heap, with strong skills in translating data into actionable insights.
Skilled at crafting content that simplifies technical concepts for diverse audiences.
Advanced Excel capabilities for data visualization and analysis.
Excellent collaboration and communication skills, with experience working across interdisciplinary teams.

Bonus Skills:

Familiarity with 3D printing, or 3D modeling tools like SolidWorks, Fusion 360, or AutoCAD.
Hands-on experience with marketing automation platforms such as HubSpot or Marketo.
Proficiency in project management tools (e.g., Asana, Trello, Monday.com).
Experience in design software such as Photoshop, Illustrator, or Canva.

Our Perks:

Robust equity program to build future wealth through RSUs
Comprehensive healthcare coverage (Medical, Dental, Vision)
Low cost fund options in our 401K and access to advisors
Generous paid Parental Leave (up to 16 weeks)
Tenure-based paid Sabbatical Leave (up to 6 weeks)
Flexible Out of Office Plan – Take time when you need it
Ample on-site parking & pre-tax commuter benefits
Healthy on-site lunches, snacks, beverages, & treats
Regular sponsored professional development opportunities
Many opt-in culture events across our diverse community
And of course… unlimited 3D prints

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

To all recruitment agencies: Formlabs does not accept agency resumes. Please do not forward resumes to our jobs alias, Formlabs employees or any other company location. Formlabs is not responsible for any fees related to unsolicited resumes. Unsolicited resumes received will be considered our property and will be processed accordingly.